"quick cutting on the beat"
- Every cut or edit in music video needs to be in sync with the music
- There is 'rhythmic basics clearly connected to the song
"edits in music videos come far more frequently than in film"
"Music video editing bears a far greater responsibility for many elements than does classic Hollywood film editing"
- There are lots of very short, quick edits in music video. These build up a montage and often tell the story of the video (progress the narrative)
"the editing in music videos works hard to ensure that no single element (the narrative, the setting, the performance, the star, the lyrics, the song) gains the upper hand."
- When I begin to create my own music video I must focus on creating a balance between images and the song itself.
- The video cannot distract from the song but must also grab the audiences attention.
