At the time this album cover was revolutionary. It was full of new ideas, it was unique/original and iconic. The artist, Peter Blake, who produced this album cover was a Pop Artist, The Pop Art movement was a popular culture to high art. Peter Blake and The Beatles wanted the album cover to be a piece of art.
Codes used in this album cover include:
- Flowers are code for peace, the hippy scene and love, this is how they wanted their audience to percieve them
- Drum situated in the middle of the cover highlights its importance. The drum is obvious code for music, and also the circus. The circus also has codes for example when people think of the circus they think of it as fun, crazy, colourful and entertaining
- The band are wearing costume that are very circus like, they are in a way iconic and look like military uniform. However the bright colours on their costumes almost make it look like they are making a parody of the military uniform
- Famous people in the background. All the people standing behind the band are legends. By situating the Beatles in the center foreground they are telling us that they have or like to establish themselves as one of the most iconic legends in history. A slight sense of arrogance may be seen from this album cover however I believe they want to show their confidence and belief rather than express their arrogance
- The blue sky is code for freedom and space, happiness, fun, summer and hope for the future.
- The palm tree is exotic and was possible placed on the album cover to say they have 'broken away from Britain' and gig around the world.
- The island they are all standing on is code for them being separate from the rest of use. As if to say that this is a legendary island and only legends are allowed to be on the island. This can also be seen as arrogant however I believe they wanted to simply express their success through their album artwork
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